The Fortnite phenomenon: a look at the keys to success
Emotes, gameplay, free-to-play, multiplayer, battle pass... you've heard of the Fortnite phenomenon? This video game developed by Epic Games now has over 500 million subscribers. Whether you want to save the world or be the last survivor of the Battle Royale, Fortnite is on everyone's lips. Have you ever seen Antoine Griezmann celebrate his achievements? His funny dance is none other than a Fortnite emote! We take a look at the keys to the success of this epic game!
The keys to the success of an epic game
Fortnite was born in 2017. The lucky creator, the American video game development and distribution studio Epic Games, designed three distinct game modes: the collaborative mode with Fortnite Save the World, player versus environment, which can include one or up to four participants, the creative mode and the survival mode, player versus player with Fortnite Battle Royal. The game in this last mode is gigantic, with no fewer than 100 participants. And beyond the multiplayer aspect, which is fuelling the success of the video game, making it a truly social experience based on sharing and logic, it's worth remembering that Fortnite is based on a specific economic model: free-to-play. It's a whole host of elements that only serve to reinforce the incredible rise of this online game!
Did you say "free"?
Do you want your audience to flock to your site? Free content will be your best ally, provided of course that player engagement is well established. In fact, Epic Games generates revenue through its virtual currency (vbucks), rewards that can be unlocked by players in exchange for real money. Once the transaction has been completed, players will be able to buy purely cosmetic items such as dances, backpacks, outfits, pickaxes, etc., to create their own inspiring aesthetic. The fact remains that Fortnite is a free-to-play game, and access to it is totally free and unlimited, with a few extras available for purchase if desired. If you haven't already done so, it's time to create your account - it's that easy!
Accessibility: another secret to success
It's a huge success! First, it's free, then it's accessible. Fortnite is available on (almost) every platform: Nintendo Switch, Xbox, Playstation, Mac, PC and even iOS. So you can enjoy the game experience on your tablet, smartphone or console. Since 2017, the number of downloads has literally exploded! So much so that the app brought in over $5.5 billion in revenue in 2018. Playing together, respecting each other's turn, has never been so easy, no matter where you are in the world, no matter what time you've decided to take the screen out. Fortnite's reach is exceptionally wide, making it a real 'unicorn'.
THE game that appeals to every generation!
Epic Games claims it loud and clear: since its release, the video game Fortnite has over 500 million registered players! And players of all backgrounds, ages and generations. In just 9 months, when the game was still in its infancy, it was a runaway success, with players flocking in from all corners of the globe. Following in the footsteps of Call of Duty, Fortnite has become one of the best-known games in the world. The most highly trained players are taking part in gigantic tournaments, and even amateurs are being pipped to the post. From ministers to football players, not forgetting the biggest Youtubers, everyone is involved. The emotes (dances typical of the game) go viral, and the phenomenon continues to grow and develop, even making its way into your daily life, filling your cupboards with costumes, POP figurines, Monopoly or even derivative T-shirts. Find all these products in our Geek Shop!