THE QUINTESSENTIAL - Kit Ichiban Kuji - The Happy Ties '80T'

What is Ichiban Kuji?

• Participants receive their product immediately in exchange for their ticket.
• To motivate consumers to buy every last ticket, the "last ticket" is used to obtain the super LAST ONE.
• Each Ichiban Kuji consists of around 80 tickets/products
• Each ticket costs €13.5 incl. VAT.

How does it work?

1. The consumer buys a ticket
2. The consumer 'opens' their ticket
3. The consumer gets their product immediately

Each ticket contains an alphabetical letter corresponding to a product.

- Shops receive an Ichibankuji parcel including :

• All the products (~60 to 80 products )
• Point-of-sale advertising (Posters & small point-of-sale advertising)
• Tickets (in numbers equivalent to the number of products )

- The shops display the 2 posters provided.

• This allows consumers to know which product corresponds to their ticket.
• This lets consumers know which products have not yet been won and how many tickets are left until the "Last One" product.

- Each ticket must be given back in exchange for the product and stuck on the Ichiban Kuji follow-up poster.